RFP for Pilot Program Released
The purpose of this RFP is to select an agency that can bring a pilot program to life with strong communication and collaboration that promotes safe sport and a return to sport for all of Ontario. The pilot program will include a virtual and in-person component in addition to a promotional strategy that targets kids, adults and the entire Ontario Sport Sector.
The Marketing and Communications Committee of the Board, the Board, and staff will work closely with the successful agency to develop the pilot program. It is also important that other not-for-profit sports organizations be consulted in developing the program. Following the development of the program, the agency will work with a very small team of staff from SPORT4ONTARIO on the execution of the program to ensure the lasting legacy of safe sport.
The SPORT4ONTARIO’s pilot program will support the following themes:
- Return to sport for grassroots sport organizations that cater to children, adults and families
- Equity, diversity and inclusion specific to recreation and sport
- Mental health and wellbeing for sport to be free from harassment, abuse and discrimination
- Rowan’s Law and the safe practice of sport
Over one third of Ontarians know the value of sport, however don’t participate enough
The not-for-profit, nonpartisan organization dedicated to the promotion of sports and physical activity in Ontario has rebranded to Ontario Sport Network. Unveiled at a Meeting of the Members on October 13, 2021, the new look and feel of the organization is the first step in a much bigger business and marketing plan aimed at uniting the sport sector and getting Ontario active again.